Girl’s Day finally released their innovative music video for their new song, “Hug Me Once“ today, and its unique concept blew us away! Designed to be interactive and fun, viewers were encouraged to play around with the MV.
But since the concept has never been done before, some fans became confused. The producer for the MV, Lim Jung Gook, decided to share a fun/humorous tutorial through his Cyworld. Check out our translations down below, and then double back here to enjoy the MV!
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(*The following is a direct translation from the producer:)
1. “Girl’s Day fans! If you like Girl’s Day so much, I’ll make you the main male character in “Twinkle Twinkle”!‘ was the thought that made me plan this project.
2. Since a 1st person point-of-view is already something people are used to, I chose to bring in the concept of the ‘Dating-Simulation’ system.
I was going to push it as ‘Girl’s Day Maker’ (Parody of Princess Maker), but that seemed too perverted, so dating was the final decision.
3. While all this was going on, there were words like, ‘Min Ah is the best‘, ‘Who else but little princess So Jin?‘, so Director Kwon said we will film an ending for all five babies–and I couldn’t see my mom for a good amount of time.
4. A couple of days before we were finishing filming, we realized that we were forgetting about a system. We decided then that we will use YouTube’s ‘Annotation System’ to make the MV a ‘complete game’.
(We pondered on creating the MV in a Flash system, but the ‘babies’ need to aim for the world market)
The MV’s intentions work best through YouTube, so go watch it at the Girl’s Day YouTube channel
(This use of concept on a MV is the first in the world as I know of, if not, sorry).
*The game system will stay on YouTube only for a short period of time, and we will return to the regular movie uploading system
*As for processing through Smartphones, we could not set up a meeting with Jobs hyung (lol). This is the only fault in the MV.
5. There were talks about buttons ever since the teaser was released. We were considering implanting different ‘buttons to press’ and ‘buttons to not press’, but we decided that the fun of getting faked would be better. We didn’t want to cause breaks during the MV, so we didn’t create many frames where the audience could make their own choices, so please be faked a couple times ^^.
6. A fan’s comment, “We want to see the backstage of the babies!”, did not leave my mind, so we decided to show the ‘making of the MV’ and give everything we got.
Now we don’t have anything else we could show for our lives.
My mom seemed awkward with me around at home when I got home after finalizing all that.
7. And that sums up the story of wanting to film “a movie that was non-existant” in Korea.
[Interactive Date-Simulation System Music Video] with the five babies.
Please give a lot of love for “Hug Me Once“!
Source + Photo : Lim Jung Gook Producer’s Cyworld
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